Read between the data

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At the intersection of data,
technology, and human behavior,
we help brands build deeper
connections with
their audience
across all things digital.

Digital made
personal

Digital made
personal

We are the digital and social
content agency that is evolving
the way healthcare brands
interact with their audience.

We are insightful strategists, creative
collaborators, and innovative change-
makers navigating an evolving digital
landscape at the pace of technological
advancement and cultural change.

Since 2018, we have been producing
digital and social solutions for a range
of forward-thinking healthcare clients.
Using our behavioral economics and
audience-first philosophy, we have
successfully helped brands achieve
more meaningful connections with target
consumers and healthcare professionals.
We position brands to truly matter.

We are insightful strategists,
creative collaborators, and
innovative change-makers
navigating an evolving digital
landscape at the pace of
technological advancement
and cultural change.

Since 2018, we have been
producing digital and social
solutions for a range
of forward-thinking healthcare
clients. Using our behavioral
economics and audience-first
philosophy, we have successfully
helped brands achieve more
meaningful connections with target
consumers and healthcare
professionals. We position
brands to truly matter.

Inside the lab

Inside
the lab

We help our health and wellness, pharma,
and biotech clients tell compelling brand
stories across a range of digital and social
touchpoints that cut through the content
chaos to stay top of mind.

We help our health and wellness,
pharma, and biotech clients tell
compelling brand stories across
a range of digital and social touchpoints
that cut through the content chaos
to stay top of mind.

Shift mindsets. Change behavior. Build relationships.

Inside the lab, we let the data do the talking.
We challenge beliefs to uncover new opportunities.
We use insights to test assumptions. We design
engaging digital experiences and social activations
to inspire breaking habits and brand loyalty.

Our stellar team of experts bring a range of
diverse thinking and relentless curiosity, along
with expertise in and out of the healthcare space,
in verticals like entertainment, branded content,
telecommunications, education, and music.

Shift mindsets.
Change behavior.
Build relationships.

Inside the lab, we let the data do the
talking. We challenge beliefs to
uncover new opportunities. We use
insights to test assumptions. We
design engaging digital experiences
and social activations to inspire
breaking habits and brand loyalty.

Our stellar team of experts bring a
range of diverse thinking and
relentless curiosity, along with
expertise in and out of the healthcare
space, in verticals like entertainment,
branded content,
telecommunications,
education, and music.

CONTENT IS KING,
ENGAGEMENT
IS QUEEN

CONTENT
IS KING,
ENGAGEMENT
IS QUEEN

We apply the 5iConnect Method
to help brands navigate the
customer journey and increase
engagement, education,
and message retention.

We apply the 5iConnect Method to
help brands navigate the customer
journey and increase engagement,
education, and message retention.

Our proprietary approach is a collaborative one.
We deep dive into market analyses, convert data
into compelling human insights, and translate
our research into intuitive strategy
and impactful creative.

Our team works with our client partners to help
them overcome business challenges and deliver
solutions that outperform expectations. And we
don’t stop when the campaign ends. We evaluate
the performance metrics—learn, refine, and
optimize—bringing us back to the starting line
for future campaigns.

This is our 360° process in action.

Our proprietary approach is a
collaborative one. We deep
dive into market analyses,
convert data into compelling
human insights, and translate
our research into intuitive
strategy and impactful creative.

Our team works with our client
partners to help them overcome
business challenges and deliver
solutions that outperform
expectations. And we don’t stop
when the campaign ends. We
evaluate the performance
metrics—learn, refine, and
optimize—bringing us back
to the starting line or
future campaigns.

This is our 360° process in action.

OUR FEARLESS
LEADER

OUR
FEARLESS
LEADER

Brian Knight, MBA, PhD
Founder & President

Inspired by science, Brian pursued academic research
but soon discovered his real passion was to apply
the rigors of the scientific method to observe human
behavior and culture to finding solutions to current
business challenges in healthcare.

Before KNIGHTLABS, Brian consulted and worked on
the client side in market research and strategy,
exposing him to the challenges faced when marketers
aimed to convert data into actionable strategy. Brian
turned his frustration into action and opened a new
style of creative agency defined by using data as
the foundation and through-line for digital
and social marketing efforts.

Inspired by science, Brian pursued
academic research but soon
discovered his real passion was to
apply the rigors of the scientific
method to observe human
behavior and culture to finding
solutions to current business
challenges in healthcare.

Before KNIGHTLABS, Brian consulted
and worked on the client side in
market research and strategy,
exposing him to the challenges
faced when marketers aimed to
convert data into actionable
strategy. Brian turned his frustration
into action and opened a new style
of creative agency defined by using
data as the foundation and through-
line for digital and social marketing
efforts.

Contact

Contact

People are our priority, curiosity is
encouraged, and all ideas are welcome.

People are our priority, curiosity
is encouraged, and all ideas
are welcome.

Self-starters. Over-achievers. Passionate
problem-solvers.

We foster a culture of constant learning,
creative collaboration, professional (and
personal) growth, and open communication
to attract the best team possible. We never
shy away from asking questions, we are not
afraid to challenge assumptions, and
we always feel free to speak our minds, even if
others disagree.

In fact, we love it when that happens—
that’s what being passionate is all about.

Self-starters. Over-achievers.
Passionate problem-solvers.

We foster a culture of constant
learning, creative collaboration,
professional (and personal)
growth, and open communication
to attract the best team possible.
We never shy away from asking
questions, we are not afraid to
challenge assumptions, and we
always feel free to speak our
minds, even if others disagree.

In fact, we love it when that
happens — that’s what being
passionate is all about.

TORONTO

150 King Street West, Suite
200
Toronto, ON M5H1J9

LOS ANGELES

1601 Vine Street
Los Angeles, CA 90028

TOKYO

3-1-6 Motoazabu,Minato-ku,
Tokyo,Japan,106-0046

1-855-570-3646

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